Cupertino, California – On June 5, 2023, Apple introduced Apple Vision Pro, a ground-breaking spatial computing device that seamlessly merges digital content with the physical world, allowing users to remain fully engaged and connected with others. Vision Pro creates an expansive canvas for applications, surpassing the limitations of traditional displays, and introduces a fully three-dimensional user interface controlled by the most intuitive and natural inputs available – the user’s eyes, hands, and voice. Powered by visionOS, the world’s pioneering spatial operating system, Vision Pro empowers users to interact with digital content as if it were physically present in their immediate surroundings. The remarkable design of Vision Pro showcases an ultra-high-resolution display system, boasting an impressive 23 million pixels across two displays. Complemented by custom Apple silicon in a distinctive dual-chip configuration, every experience on Vision Pro unfolds seamlessly, creating the sensation of real-time interaction right before the user’s eyes.
Apple Vision Pro: A New Way to Experience Digital Content
“Today heralds the dawn of a transformative era in computing,” stated Tim Cook, the CEO of Apple. “Just as the Mac revolutionized personal computing and the iPhone redefined mobile computing, Apple Vision Pro ushers in the age of spatial computing. Drawing upon decades of Apple’s innovative prowess, Vision Pro is years ahead of its time and unlike anything ever created before, boasting an extraordinary new input system and countless groundbreaking innovations. It unlocks astonishing experiences for our users and presents thrilling new prospects for our developers.”
“Bringing our inaugural spatial computer to life necessitated innovation across every aspect of the system,” remarked Mike Rockwell, Apple’s Vice President of the Technology Development Group.
“Through a tight integration of hardware and software, we designed a standalone spatial computer in a compact wearable form factor that is the most advanced personal electronics device ever.”
Embark on Unparalleled Experiences with Apple Vision Pro
Apple Vision Pro revolutionizes personal computing by introducing a whole new dimension to user interactions with beloved apps, immersive memories capture, and playback, awe-inspiring entertainment experiences through TV shows and movies, and seamless FaceTime connections with others.
Unleashing Limitless App Potential in an endless canvas:
visionOS introduces a three-dimensional interface that liberates apps from the confines of traditional displays, enabling them to seamlessly coexist and scale side by side. Apple Vision Pro empowers users to enhance productivity through expansive screen space, seamless access to favored apps, and innovative multitasking methods. Moreover, with compatibility for Magic Keyboard and Magic Trackpad, users can effortlessly configure an optimal work environment or seamlessly extend the potent capabilities of their Mac wirelessly to Vision Pro, culminating in an expansive, private, and portable 4K display with impeccably sharp text rendering.
Captivating Entertainment Experiences:
Equipped with two ultra-high-resolution displays, Apple Vision Pro has the power to metamorphose any environment into a personal movie theater, boasting a screen that exudes a colossal 100-foot width, complemented by an advanced Spatial Audio system. Users have the opportunity to indulge in a diverse range of entertainment options, including the enjoyment of movies and TV shows, as well as the captivating experience of immersive three-dimensional films. Apple Immersive Video amplifies the allure, offering high-resolution recordings spanning 180 degrees, complete with Spatial Audio, while a thrilling assortment of immersive videos awaits, whisking users away to uncharted realms.
Spatial computing unravels novel gaming possibilities, featuring titles that span a spectrum of immersion, immersing gamers into unexplored domains. With a vast screen at their disposal, users can delight in over 100 Apple Arcade games, basking in immersive audio and support for popular game controllers.
Immersive Environments:
Through Environments, users can expand their world beyond the confines of a physical room, immersing themselves in dynamic and visually stunning landscapes that aid in concentration or decluttering busy spaces. With a simple twist of the Digital Crown, users have full control over the level of presence or immersion they desire within a given environment.
Apple Vision Pro brings memories to life:
Equipped with Apple’s inaugural three-dimensional camera, Apple Vision Pro empowers users to capture, relive, and submerge themselves in cherished memories accompanied by Spatial Audio. Each spatial photo and video transports users back in time, evoking the essence of significant moments, be it a joyous celebration with friends or a cherished family gathering. Users can seamlessly access their complete photo library on iCloud, immersing themselves in their photos and videos at a life-sized scale, imbued with brilliant colors and breathtaking details. Furthermore, every Panorama shot taken on an iPhone expands and envelops the user, generating the sensation of standing precisely where the photo was originally captured.
Spatializing FaceTime Experiences:
Thanks to Apple Vision Pro, FaceTime calls undergo a remarkable transformation, harnessing the surrounding environment of the user. Each participant on the call is displayed in life-size tiles, faithfully mirroring their presence, while Spatial Audio seamlessly creates the illusion that everyone is speaking from their specific positions. Users who wear Vision Pro during a FaceTime call are embodied as a Persona, a digital avatar meticulously crafted using Apple’s cutting-edge machine learning technologies. This Persona accurately reflects the user’s facial expressions and hand gestures in real time. With Vision Pro, users can engage in shared activities during FaceTime calls, such as watching a movie, browsing photos, or collaborating on a presentation, fostering a sense of togetherness and shared experiences.
Expanding App Horizons:
Apple Vision Pro introduces a brand-new App Store, providing users with a platform to explore a vast array of apps and content crafted by developers. Additionally, users gain access to an extensive collection of familiar iPhone and iPad apps, seamlessly optimized to deliver exceptional performance and effortlessly integrate with Vision Pro’s innovative input system. Apple’s vibrant developer community can delve deeper into the boundless possibilities and leverage the exceptional capabilities of Vision Pro and visionOS to conceive novel app experiences and reimagine existing ones, embracing the exciting realm of spatial computing.
A Revolutionary Operating System and User Interface:
Built upon the foundation of extensive engineering innovation in macOS, iOS, and iPadOS, visionOS was meticulously developed to cater to the demanding low-latency requirements of spatial computing. This has resulted in a groundbreaking operating system that delivers immersive spatial experiences, harnessing the surrounding space to unlock new possibilities in both professional and personal domains.
visionOS showcases an entirely fresh three-dimensional interface that seamlessly integrates digital content with the user’s physical world. By dynamically responding to natural light and casting lifelike shadows, it enhances the user’s perception of scale and distance. Facilitating seamless navigation and interaction with spatial content, Apple Vision Pro introduces an entirely novel input system, controlled effortlessly through the user’s eyes, hands, and voice. Users can effortlessly browse through apps by merely directing their gaze, selecting with finger taps, scrolling with wrist flicks, or dictating commands using their voice, ushering in a truly intuitive and immersive experience.
Apple Vision Pro also features EyeSight, an extraordinary innovation that helps users stay connected with those around them. When a person approaches someone wearing Vision Pro, the device feels transparent — letting the user see them while also displaying the user’s eyes. When a user is immersed in an environment or using an app, EyeSight gives visual cues to others about what the user is focused on.
Revolutionary Design
Apple Vision Pro is Apple’s most advanced personal electronics device ever, built on the company’s innovation and experience in designing high-performance products like Mac, iPhone, and Apple Watch. While striving to achieve ambitious goals in terms of performance, wearability, and mobility, Apple has used the most innovative technologies and materials.
“Apple Vision Pro has an astonishing amount of technology in a compact design. A singular piece of three-dimensionally formed and laminated glass is polished to create an optical surface that acts as a lens for the wide array of cameras and sensors needed to blend the physical world with digital content.
The glass flows into the custom aluminum alloy frame that gently curves around the user’s face, while the modular system allows for a tailored fit to accommodate a wide range of people.
The Light Seal is made of a soft textile, and comes in a range of shapes and sizes, flexing to conform to a user’s face for a precise fit.
Flexible straps ensure audio remains close to the user’s ears, while a Head Band — available in multiple sizes — is three-dimensionally knitted as a single piece to provide cushioning, breathability, and stretch. Accessories are sold separately.
The band is secured with a simple mechanism, making it easy to change to another size or style of band. Apple”
Unparalleled Hardware Innovations Apple Vision Pro
Apple Vision Pro represents a revolutionary device that seamlessly integrates state-of-the-art hardware and software, resulting in an unparalleled user experience. This remarkable device boasts a high-resolution display system comprising an astounding 23 million pixels, accompanied by custom catadioptric lenses and an advanced Apple silicon chip. Through this harmonious blend of cutting-edge hardware and software, Vision Pro delivers awe-inspiring experiences characterized by remarkable visual sharpness and clarity.
For users with specific vision correction requirements, ZEISS Optical Inserts are available as an optional accessory to ensure both visual accuracy and precise eye-tracking. Please note that ZEISS Optical Inserts are sold separately to cater to individual needs.
Spatial Audio system Apple Vision Pro
Cutting-Edge Spatial Audio Apple Vision Pro is equipped with an advanced Spatial Audio system that generates a remarkable sense of sounds originating from the user’s surrounding environment. This immersive effect is achieved by employing two individually amplified drivers within each audio pod, ensuring the delivery of a personalized sound experience that seamlessly aligns with the spatial characteristics of the environment.
The foundation of Personalized Spatial Audio rests upon the unique head and ear geometry of the individual user. This information is collected by leveraging an iPhone equipped with a TrueDepth camera. Once the data is gathered, a personalized profile is meticulously created and securely stored on the Vision Pro device. This profile serves as the cornerstone for delivering a tailor-made sound experience that aligns precisely with the user’s individual hearing capabilities.
Spatial Audio emerges as a robust feature that significantly enhances the user’s overall Vision Pro experience. It elevates the immersion and engagement levels when enjoying music, movies, and games, imbuing them with a heightened sense of presence. Furthermore, Spatial Audio plays a pivotal role in augmenting the user’s encounters with augmented reality and virtual reality applications, further enriching the overall experience by seamlessly integrating audio cues with the virtual environment.
“Eye Tracking and Dual-Chip Design
In addition to creating a breakthrough display and advanced audio experiences, the high-performance eye tracking system in Apple Vision Pro uses high-speed cameras and a ring of LEDs that project invisible light patterns onto the user’s eyes for responsive, intuitive input.
These groundbreaking innovations are powered by Apple silicon in a unique dual-chip design. M2 delivers unparalleled standalone performance, while the brand-new R1 chip processes input from 12 cameras, five sensors, and six microphones to ensure that content feels like it is appearing right in front of the user’s eyes, in real time. R1 streams new images to the displays within 12 milliseconds — 8x faster than the blink of an eye. Apple Vision Pro is designed for all-day use when plugged in, and up to two hours of use with its external, high-performance battery. Apple”
Industry-Leading Privacy and Security
Apple Vision Pro is built on a strong foundation of privacy and security, and keeps users in control of their data.
Optic ID is a new secure authentication system that analyzes a user’s iris under various invisible LED light exposures, and then compares it to the enrolled Optic ID data that is protected by the Secure Enclave to instantly unlock Apple Vision Pro. A user’s Optic ID data is fully encrypted, is not accessible to apps, and never leaves their device, meaning it is not stored on Apple servers.
Where a user looks stays private while navigating Apple Vision Pro, and eye tracking information is not shared with Apple, third-party apps, or websites. Additionally, data from the camera and other sensors is processed at the system level, so individual apps do not need to see a user’s surroundings to enable spatial experiences. EyeSight also includes a visual indicator that makes it clear to others when a user is capturing a spatial photo or video. Apple